About Us
Christina Lim
Founder & Chief Strategist
Christina is a Business Strategist and Startup Advisor to various technology startups with over 30 years of experience in retail, finance, health, and tech.
She was previously Managing Director at Dentsu, CMO at honestbee and at NTUC Fairprice, CMO-In-Residence at SMU Institute of Innovation & Entrepreneurship
Christina brings a multi-disciplinary perspective, drawing from corporate strategy, human-centered design, digital transformation, and behavioral insights.
She guides leaders, teams, and businesses to rise beyond challenges and thrive in an ever-evolving landscape by blending strategic insight, creative problem-solving, and a deep understanding of human dynamics.
As a certified brain fitness coach, she integrates neuroscience with leadership and business transformation to enhance mental agility and resilience.
She graduated with Bachelor of Business Administration from National University of Singapore with executive certifications from IMD and Santa Clara University.
She is the author of an Amazon bestseller “Not a Marketing Textbook” and have been featured on platforms like Channel News Asia and CEO Insights Asia. She shares her insights in industry conferences, leadership forums, podcasts and global publications – on strategic marketing, customer experience, business innovation, and leadership agility.
Dr. Kartina Sury
Fellow (Insights, Customer Experience & Digital Transformation)
Dr. Kartina is a strategic advisor with more than 25 years of expertise in financial services and technology.
She graduated with a doctoral degree in Management (major in Marketing) and has extended the leap towards Customer Experience & Innovation and Digital Marketing.
As a Senior Fellow for Digital Economy and Asia Regional Leader for the Customer Experience Professionals Association (CXPA), she has shaped industry best practices in customer experience and digital transformation.
She is a sought-after keynote speaker, mentor, and policy researcher.
Her specialties include Customer Experience & Innovation, Customer Marketing, Digital Marketing, Strategic Communications & Brand Management for M&A, Product Development, Integrated Marketing Communications, Customer Insights & Research.
