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Has Luxury Gone ‘Quiet’?

3 headlines in January took my attention. “Luxury no longer means quality’: Consumers weigh in on the slowdown – Vogue Business “China enters ‘new normal’ for luxury market with flat sales expected in 2025” – Reuters...

Lessons from Unicorn Fails

In November 2022, Skynova did a study of 492 startup founders  and found that 47% of startup failures were due to a lack of financing, while 44% failed because of running out of cash. The study also noted that the ongoing Covid-19 pandemic was responsible for 33% of...

Why The Right Market Segmentation Matters

Many businesses fall into the trap of thinking their product or service is for everyone. While it might feel like casting a wide net will attract more customers, the opposite is true. When you try to speak to everyone, you end up connecting with no one. This is where...