by chris | Apr 26, 2026 | Reflections & Future Readiness, Strategy & Growth
The Alternate Future and the Lenses Leaders Need Now Twelve Cupcakes didn’t have to fail. When I looked deeper into the rise and fall of the brand, it struck me that its ending wasn’t pre-determined. There were many points along the way where the story could have...
by chris | Apr 26, 2026 | Reflections & Future Readiness, Strategy & Growth
What Really Happened Behind This Once-Sweet Success. Twelve Cupcakes was once a national darling — pastel boxes, cute cupcakes, the “less sweet” treat everyone bought for office birthdays. For a moment in time, it was the dessert of Singapore. But by 2025, the chain...
by chris | Apr 26, 2026 | Strategy & Growth
In November 2022, Skynova did a study of 492 startup founders and found that 47% of startup failures were due to a lack of financing, while 44% failed because of running out of cash. The study also noted that the ongoing Covid-19 pandemic was responsible for 33% of...
by chris | Apr 26, 2026 | Strategy & Growth
Many businesses fall into the trap of thinking their product or service is for everyone. While it might feel like casting a wide net will attract more customers, the opposite is true. When you try to speak to everyone, you end up connecting with no one. This is where...
by chris | Apr 26, 2026 | Strategy & Growth
You’ve probably heard of the 4Ps of marketing in your marketing textbook – Product, Price, Place, and Promotion. For a long time, these four elements were the core of any marketing strategy. But as businesses evolved and customer expectations shifted, the 4Ps...
by chris | Apr 26, 2026 | Strategy & Growth
SWOT Analysis—Strengths, Weaknesses, Opportunities, and Threats—is a popular tool for assessing a business’s position. It should be a strategic tool, but too often, it’s used in a superficial way as a routine exercise. The Pitfalls of a Superficial SWOT Analysis 1....
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